Google Ads consultant and paid search management
A Google Ads budget spent without conversion tracking is a loss in progress, not an investment. We audit accounts via direct calls to the Google Ads API: no third-party tool between your data and our analysis.
The cost of a click says nothing about its value. What matters: cost per conversion, quality score, the match between your offer and the queries you are buying. We measure these on your real data, not on market estimates. The keyword that may have brought you here, "google ads consultant", costs between €3.05 and €13.03 per click in France, for 1,300 searches per month. These figures come from the Google Ads API on July 30, 2026, as do all the figures in the table below.
The destination website conditions the conversion rate: see our custom web development page.
What the audit and management cover
Account audit
Analysis of campaigns, ad groups, keywords, bids and quality scores. Data extracted via direct call to the Google Ads API, not through a reseller tool.
Restructuring
Elimination of spend with no measurable return, tightening of ad groups, alignment of keyword match types.
Monthly management
Monthly report with raw data, quantified recommendations, adjustments validated with you before implementation.
SEA and SEO alignment
Coordination with organic search to avoid cannibalization and concentrate budget where organic cannot act alone.
See our technical SEO audit page to coordinate organic strategy with your campaigns.
Conversion tracking
Google Analytics 4 setup, event tracking verification, attribution controlled before any budget commitment.
What a click costs in our market
These are the keywords of our own market, not yours. The order of magnitude and the spread between the two bounds, however, appear everywhere.
| Keyword | Searches / month | Competition | Cost per click |
|---|---|---|---|
| audit seo | 1 600 | Medium | 1,87 to 5,94 € |
| 100 clicks on this keyword: from 187 to 594 euros in media budget, excluding fees. | |||
| consultant google ads | 1 300 | Low | 3,05 to 13,03 € |
| 100 clicks on this keyword: from 305 to 1 303 euros in media budget, excluding fees. | |||
| agence google ads | 880 | Low | 8,50 to 27,73 € |
| 100 clicks on this keyword: from 850 to 2 773 euros in media budget, excluding fees. | |||
| audit seo technique | 590 | Low | 2,24 to 6,04 € |
| 100 clicks on this keyword: from 224 to 604 euros in media budget, excluding fees. | |||
| agence sea | 590 | Medium | 9,97 to 27,34 € |
| 100 clicks on this keyword: from 997 to 2 734 euros in media budget, excluding fees. | |||
| agence ads | 480 | Low | 4,03 to 15,74 € |
| 100 clicks on this keyword: from 403 to 1 574 euros in media budget, excluding fees. | |||
| agence référencement payant | 480 | Low | 9,95 to 22,31 € |
| 100 clicks on this keyword: from 995 to 2 231 euros in media budget, excluding fees. | |||
| référencement payant google | 390 | Low | 2,60 to 11,54 € |
| 100 clicks on this keyword: from 260 to 1 154 euros in media budget, excluding fees. | |||
| audit seo wordpress | 390 | Low | 1,62 to 2,93 € |
| 100 clicks on this keyword: from 162 to 293 euros in media budget, excluding fees. | |||
| freelance google ads | 320 | Medium | 1,97 to 15,11 € |
| 100 clicks on this keyword: from 197 to 1 511 euros in media budget, excluding fees. | |||
| agence adwords | 320 | Low | 10,03 to 21,89 € |
| 100 clicks on this keyword: from 1 003 to 2 189 euros in media budget, excluding fees. | |||
| audit seo site | 320 | Low | 1,88 to 5,98 € |
| 100 clicks on this keyword: from 188 to 598 euros in media budget, excluding fees. | |||
See all 51 keywords
| audit seo site web | 320 | Low | 2,21 to 6,58 € |
| 100 clicks on this keyword: from 221 to 658 euros in media budget, excluding fees. | |||
| audit seo page | 320 | Low | 2,21 to 6,58 € |
| 100 clicks on this keyword: from 221 to 658 euros in media budget, excluding fees. | |||
| audit seo en ligne gratuit | 260 | Medium | 1,33 to 4,86 € |
| 100 clicks on this keyword: from 133 to 486 euros in media budget, excluding fees. | |||
| prix audit seo | 260 | Low | 0,88 to 2,73 € |
| 100 clicks on this keyword: from 88 to 273 euros in media budget, excluding fees. | |||
| audit seo en ligne | 210 | Low | 1,70 to 4,74 € |
| 100 clicks on this keyword: from 170 to 474 euros in media budget, excluding fees. | |||
| agence google adwords | 210 | Low | 9,91 to 35,30 € |
| 100 clicks on this keyword: from 991 to 3 530 euros in media budget, excluding fees. | |||
| audit netlinking | 210 | Low | 2,60 to 5,93 € |
| 100 clicks on this keyword: from 260 to 593 euros in media budget, excluding fees. | |||
| agence google shopping | 170 | Low | 8,10 to 19,90 € |
| 100 clicks on this keyword: from 810 to 1 990 euros in media budget, excluding fees. | |||
| tarif audit seo | 170 | Low | 1,89 to 10,01 € |
| 100 clicks on this keyword: from 189 to 1 001 euros in media budget, excluding fees. | |||
| agence seo sea | 140 | Medium | 9,61 to 40,33 € |
| 100 clicks on this keyword: from 961 to 4 033 euros in media budget, excluding fees. | |||
| agence google | 140 | Low | 8,61 to 20,34 € |
| 100 clicks on this keyword: from 861 to 2 034 euros in media budget, excluding fees. | |||
| agence youtube ads | 140 | Low | 5,04 to 22,38 € |
| 100 clicks on this keyword: from 504 to 2 238 euros in media budget, excluding fees. | |||
| consultant adwords | 140 | Low | 10,44 to 34,02 € |
| 100 clicks on this keyword: from 1 044 to 3 402 euros in media budget, excluding fees. | |||
| audit seo complet | 140 | Low | 3,15 to 10,16 € |
| 100 clicks on this keyword: from 315 to 1 016 euros in media budget, excluding fees. | |||
| audit sémantique seo | 140 | Low | 1,39 to 4,31 € |
| 100 clicks on this keyword: from 139 to 431 euros in media budget, excluding fees. | |||
| audit seo freelance | 110 | Low | 2,01 to 5,81 € |
| 100 clicks on this keyword: from 201 to 581 euros in media budget, excluding fees. | |||
| audit seo prestashop | 110 | Low | 2,78 to 8,76 € |
| 100 clicks on this keyword: from 278 to 876 euros in media budget, excluding fees. | |||
| référencement google ads | 90 | Low | 3,40 to 16,02 € |
| 100 clicks on this keyword: from 340 to 1 602 euros in media budget, excluding fees. | |||
| référencement payant sea | 90 | Low | 4,68 to 13,88 € |
| 100 clicks on this keyword: from 468 to 1 388 euros in media budget, excluding fees. | |||
| audit seo local | 90 | Low | 2,06 to 5,04 € |
| 100 clicks on this keyword: from 206 to 504 euros in media budget, excluding fees. | |||
| audit seo site internet | 70 | Low | 2,11 to 9,08 € |
| 100 clicks on this keyword: from 211 to 908 euros in media budget, excluding fees. | |||
| meilleure agence google ads | 70 | Low | 11,99 to 17,35 € |
| 100 clicks on this keyword: from 1 199 to 1 735 euros in media budget, excluding fees. | |||
| consultant google | 70 | Low | 1,42 to 8,99 € |
| 100 clicks on this keyword: from 142 to 899 euros in media budget, excluding fees. | |||
| google ads agence | 50 | Low | 7,34 to 19,81 € |
| 100 clicks on this keyword: from 734 to 1 981 euros in media budget, excluding fees. | |||
| tarif agence google ads | 50 | Low | 1,41 to 8,24 € |
| 100 clicks on this keyword: from 141 to 824 euros in media budget, excluding fees. | |||
| meilleure agence sea | 50 | Low | 13,66 to 25,67 € |
| 100 clicks on this keyword: from 1 366 to 2 567 euros in media budget, excluding fees. | |||
| gestion campagne google ads | 30 | Low | 4,98 to 19,62 € |
| 100 clicks on this keyword: from 498 to 1 962 euros in media budget, excluding fees. | |||
| google ads référencement | 30 | Low | 4,70 to 20,50 € |
| 100 clicks on this keyword: from 470 to 2 050 euros in media budget, excluding fees. | |||
| audit seo prix | 30 | Low | 1,38 to 4,00 € |
| 100 clicks on this keyword: from 138 to 400 euros in media budget, excluding fees. | |||
| sea référencement payant | 30 | Low | 5,03 to 11,31 € |
| 100 clicks on this keyword: from 503 to 1 131 euros in media budget, excluding fees. | |||
| agence campagne google ads | 20 | Low | 18,52 to 28,85 € |
| 100 clicks on this keyword: from 1 852 to 2 885 euros in media budget, excluding fees. | |||
| consultant google ads freelance | 20 | Low | 1,31 to 8,53 € |
| 100 clicks on this keyword: from 131 to 853 euros in media budget, excluding fees. | |||
| sea agence | 10 | High | 3,03 to 25,78 € |
| 100 clicks on this keyword: from 303 to 2 578 euros in media budget, excluding fees. | |||
| sea adwords | 10 | High | 5,19 to 12,66 € |
| 100 clicks on this keyword: from 519 to 1 266 euros in media budget, excluding fees. | |||
| audit seo d un site | 10 | High | 1,04 to 2,11 € |
| 100 clicks on this keyword: from 104 to 211 euros in media budget, excluding fees. | |||
| audit seo tarif | 10 | Medium | 1,52 to 5,56 € |
| 100 clicks on this keyword: from 152 to 556 euros in media budget, excluding fees. | |||
| audit seo gratuite | 10 | Medium | 1,57 to 6,49 € |
| 100 clicks on this keyword: from 157 to 649 euros in media budget, excluding fees. | |||
| audit seo sea | 10 | High | 1,75 to 26,79 € |
| 100 clicks on this keyword: from 175 to 2 679 euros in media budget, excluding fees. | |||
| consultant google shopping | 10 | Medium | 2,82 to 13,57 € |
| 100 clicks on this keyword: from 282 to 1 357 euros in media budget, excluding fees. | |||
Google Ads Keyword Planner API data, France targeting, extracted on July 30, 2026. Low and high bounds of top-of-page bids as returned by Google.
What we do not promise
For "agence google ads", a click costs between €8.50 and €27.73 depending on how the account is managed. That is why we do not promise a cost per acquisition before seeing your account.
We do not promise a guaranteed position on Google, nor a return on investment quantified in advance. The media budget depends on your sector, your margins and your objective. We size it with you, we do not set it for you.
Four standards, on every project
RGAA 4.1.2
Accessibility
RGESN
Eco-design
Core Web Vitals
Performance
OWASP Top 10
Security
How a Google Ads audit runs
01
Audit
Data extraction from your account via the Google Ads API, analysis of the past 90 days, diagnostic report with prioritised blockers and opportunities.
02
Implementation
Campaign restructuring validated with you before deployment, conversion tracking setup.
03
Monthly management
Monthly report on raw data, adjustments, video call debriefs.
The client's media budget conditions the management: there is no fixed minimum.
Have your ad spend verified
Describe your account and your sector. We come back with real data from your account, not estimates.
Based in the Var region or in Paris? Toulon (in French) and Paris (in French) are ISOMORPH's two locations.